With social media, I excel at telling a compelling story.
Whether it’s a new idea or finding a creative twist on existing assets, I’ll find the best way to drive leads through the funnel. Take a look at two of my favorite projects over the last few years.
Benefits Driven Creative
Master Builders Solutions needed help with launching a new product, MasterEase 5000. This complex product needed a story that was easy to understand and benefits driven. The short video below quickly became the highlight of the campaign. Facebook, Instagram, LinkedIn saw a 15% boost in engagement as a result.
Sandstone Stands Out
Envision was launching a new color of composite decking. They needed a creative way to showcase it’s name “Sandstone” that caught the interest of their target audiences. I collaborated with the design team to brainstorm an idea and carry through to the finished video below. This video drove 28% more traffic to the product landing page after it was posted on social.