IT’S ALIVE! See how I turn a goal into an marketable campaign.

In my career, I’ve never lost appreciation for being paid to “think”. There’s a magic about being faced with business challenge and creating an idea that stands out and helps brands, products, and services achieve their goals.

OSI needed campaign ideas for promoting their 120 page installation guide for contractors. Here’s what I came up with:

  • Super Pro

  • Install IQ

  • Biggest Install Guide

Most deck railing brands use lifestyle shots for their ads. Envision needed an idea to standout.